Mono R

Pricing is beyond me, but they charge what people can afford and are willing to pay. The majority of our customers are multi millionaires, some are billionaires. In recent years, the 'basic' Mono has all but disappeared - more and more customers are chooing the bespoke options such as custom paint, carbon wheels and the made to measure seat and steering wheel, which drives the price up. There are only a handful of what I would call a standard Mono around and even then I would struggle to find 2 that are identical.

The bill of material price for even a basic unadorned Mono is higher than you think (Obviously I can't divulge..) because so many parts are custom made and made to a high standard. It's a relatively small and mechanically simple car, but the sheer number of different bespoke/machined/made to order parts is staggering and because of the low volumes we build in, the price is noticeably higher than if we were building 100+ a year. What's more baffling is that I know each and every one of these parts, where they live on the car, who manufactures them, and in some cases, what they weigh or cost. From memory. This from a man who struggles to recall what he ate for his tea the night before...

As long as they continue to sell, my mortgage gets paid, my kids have food in their bellies and clothes on their backs and I occasionally get to meet some interesting and/or famous people.