Ferrari's sponsorship

I naively thought that a few months ago when Ferrari changed their logo slightly, "Mission Win now" was devised to help improve morale and spur them on to win drivers  and constructors championships.  However I found out yesterday that actually it is Mission Winnow, part of Philip Morrris (the tobacco brand behind Marlboro that used to sponsor Ferrari many moons ago).


www.missionwinnow.com/

There is ultimately a charity for motorsport workers set to benefit via sales of  Kimi's book of Haiku:

www.autosport.com/f1/news/140306/more-copies-of-kimi-book-of-haiku-printed