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Post by Martin on Mar 4, 2019 20:32:28 GMT
New prices announced, big savings making them much more sensible. But how annoyed would you be as a recent customer of a £130k P100d Ludicrous Performance that is now £83,000?!
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Post by PG on Mar 4, 2019 20:38:16 GMT
I guess now that the i-Pace and E-Tron and Merc [eQ??] are going to give some competition, and with the impending Porsche eV as well, the prices have to become more market oriented rather than "early adopter". But yes, you'd be pretty pissed off if you bought one and what will it do to residuals for other ones too?
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Post by PetrolEd on Mar 4, 2019 20:55:56 GMT
I know this is standard form in the electronics arena but not sure how car buyers will like this pricing strategy.
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Post by Martin on Mar 4, 2019 21:02:02 GMT
Existing customers have been offeredn over the Air a half price self driving upgrade as compensation. Wow, a couple of grand to compensate them for paying up to £50k over the new price and potentially losing tens of thousands in depreciation if the car is fairly new.
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Post by Deleted on Mar 4, 2019 23:14:47 GMT
....and not having the 'lo cost' upgrade will no doubt make the car harder to sell than half a canoe to an eskimo.
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Post by alf on Mar 5, 2019 9:40:21 GMT
It is a shocking way to treat existing customers/owners, and in this market and at this sort of value, that matters. Luxury car brands work very hard on residuals, this is almost an opposite strategy to someone like Porsche. Cars are not TV's...
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Post by Bob Sacamano v2.0 on Mar 5, 2019 9:59:35 GMT
It is a shocking way to treat existing customers/owners, and in this market and at this sort of value, that matters. Luxury car brands work very hard on residuals, this is almost an opposite strategy to someone like Porsche. Cars are not TV's... I'm not sure they do given the massive depreciation on 6 month old 7-series, S-classes, A8s etc. Anyone buying a brand new luxury car must go into it with their eyes open knowing the massive depreciation hit they will incur the moment they drive it off the forecourt and are prepared to stomach it. Private purchasers of Teslas are very wealthy early adopters of the technology and can be quite evangelical about the brand. They may write off the sting of the price cut by consoling themselves of the savings they'll make on their next one. Those making a company purchase will still benefit from the tax savings and will be less concerned. If there has been some step change reduction in costs to Tesla by new production techniques, battery technology becoming cheaper, predicted economies of scale, then they are right to re-align their prices. I think the free over the air software update they are offering is $7k in the US if you had to buy it. |
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Post by PetrolEd on Mar 5, 2019 10:23:40 GMT
I do a bit of car finance in our business and for some time we've been moaning about funders either not offering balloons or not even wanting to touch the Tesla brand. Seems they were right after all. Anyone who has done a regulated deal on a PCP with a Tesla is going to take a bath. Anyone who has taken out an HP agreement with unsecured balloon is going to take a bath.
Don't forget that a lot of Teslas are purchased by those that can afford £1000 a month but might feel hugely aggrieved at being £20-30k upside down on their residual balance.
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Post by chocy on Mar 5, 2019 12:23:22 GMT
I struggle to imagine any existing owner being at ease with this.
Sounds like a need for new customers and sorry, but tough shit, if you have one already.
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Post by rodge on Mar 6, 2019 1:48:51 GMT
Do they come with free supercharging in the UK?
The older Tesla’s do in the US and it’s one reason why their residual prices are so good for owners. Newer models purchased from late last year, don’t have it.
It’s an option that swayed our CFO when she was buying a Tesla and went for a nearly new instead of a brand new car.
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Post by Deleted on Mar 6, 2019 8:24:14 GMT
Is there a case for some kind of fraud? After all, deliberately affecting the residuals of a purchased product negatively without even consulting the customer base is not exactly a favour. They should have thought about this when they started out.
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Post by Bob Sacamano v2.0 on Mar 6, 2019 8:39:10 GMT
Is there a case for some kind of fraud? No. I'd forgotten about the ending of the free supercharging for life on new Tesla sales. That does go a long way towards mitigating the loss an existing customer will feel compared to a new purchaser and will positively affect their residuals. |
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Post by Deleted on Mar 6, 2019 9:10:16 GMT
Fair enough.
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Post by PG on Mar 6, 2019 11:38:34 GMT
Is there a case for some kind of fraud? No. I 'd forgotten about the ending of the free supercharging for life on new Tesla sales. That does go a long way towards mitigating the loss an existing customer will feel compared to a new purchaser and will positively affect their residuals. Yes, I'd forgotten too. I just checked Tesla UK website and you now have to pay £0.24 / Kwh to charge. Which by my reckoning is about 8p / mile (80 Kwh battery, 240 mile range). So it will be cheaper to charge at home overnight by a long way, which is probably something they have to incent people to do as the Model 3 hits the road. The Supercharger network will not cope otherwise. Queues at your Supercharger will be very bad PR.... As others come into the market, pricing will move to a standard way as it always does as markets mature. Buy your EV, then pay to charge. Cheaply at home (for now until the government find a way to tax that); more expensively on the road. |
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Post by Martin on Mar 6, 2019 12:54:59 GMT
When I briefly looked a year ago, you could still get free supercharger on the Model S through a refer a friend scheme, all you needed was a code from someone who owned one. I don’t know if that is still available or not
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Post by grampa on Mar 7, 2019 16:21:21 GMT
I guess this is a danger of being an early adopter of new technology - whilst it's been common for products such as computers, DVD players etc, it's very rare for a car manufacturer to do it - but not unheard of - remember Ford did it with the Sierra Sapphire Cosworth - mind you, anyone who still has an original and has kept it in good condition is having the last laugh now!
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Post by Deleted on Mar 11, 2019 13:42:24 GMT
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