Oh dear oh dear.

I fear we may never see any new Jaguars especially with the way EV sales and used values are going.
However I also fear that Starmer might just try to force change by taxing ICE vehicles off the road in a very dictatorial way.

It's all quite worrying if you care for Jaguar's future. I saw the spy shots as well - if it really is another >£100k massive EV saloon, who wants it? People want massive SUV's (because they are dickheads admittedly). Even more so they want smaller SUV's and crossover type things (reasons unknown since they handle like shite and have no more space inside than a normal hatch). A sort of electric E-Pace would seem logical. If they hadn't messed up their own naming conventions, they could even have called it.... E-Pace.

In an era of expensive credit, expensive electricity, and a cost of living crisis, who is buying >£100k EV cars. In volume? And what will the retained value on this be? 50% after 2 years if they are lucky? Say it's £120k and loses half of that in 2 years. Do the maths on the monthlies, adding in interest. And tax, And public charging that's no cheaper than petrol. How big is that market exactly?

Don't forget that, when we've all gone electric, the Government will be able to disable all cars at the flick of a central switch, or geofence them to prescribed areas. Sounds paranoid but remarkably handy if/when there's another pandemic or social unrest.

The latter seems an utterly believable direction of travel from Chairman Starmer.

Sadly the fact that the car that Jaguar plans to put to market is the ever popular and sought after luxury saloon, I fear your first point may not come to pass. They were ahead of the curve when the iPace came out and it feels like they've utterly squandered a great opportunity to develop a market leading product line.

I think JLR are aiming to position Jaguar alongside Bentley and Rolls Royce. Both of those manufacturers have moved into the luxury SUV market, while still building luxury sedans. Range Rover have positioned the full fat RR to compete with these new entrants to their market segment and want to take the fight to Rolls and Bentley in their traditional market segment. I don't think the Range Rover brand is the one to do that, hence the use of Jaguar and the huge jump in price. I expect low volumes and high profit margins. Let's face it if jaguar only sold one car and made a profit on it that would surpass their financial performance over the last 20 years. 

TATA don't care about Jaguar Heritage at all. The dealership that used to supply all the Royal Jags (RA Creamer) was unceremoniously dumped a few years back (I am acquainted with the former dealer P who is the grandson of Towns). We can assume they don't care about who like Jabs in the past and why - they want sales of shiny-shiny to people that buy shiny-shiny without caring about anything other than shiny-shiny.

TATA is perhaps a very apt phrase for what will happen to Jaguar.

Maybe the problem was that old white haired blokes weren't actually buying Jaguars anymore because they wanted SUVs instead. Jaguar then gave them Jag shaped SUVs and they didn't buy those either so this approach of designing and making something completely different to try and find someone else to sell cars to is kind of a last resort.

Grace, Space, Pace
to
Woke, Smoke, Broke

Side profile is OK, although I don't think it says "Jaguar". But the front and rear are a different matter.

I'm hoping that as it is a concept, by the time the cartoon wheel arches and wheels, overly-low stance, extreme front and rear, and funny interior are toned down, plus the roof line becomes more realistic it might took a lot better.

Rumours have it that a very posh lady has just ordered hers...

With prices starting at £120K I think their market might be pretty small

Someone spent a full half hour rendering that, probably as a knee jerk reaction to their media piece.

“OMG. They hate the ad. Draw a car quick so we can remind them we’re in the automotive industry.”