Audi Design Team: "Great job guys, you've come up with a smooth, evolutionary design for the new A3, our work here is done"
Marketing Dept: "Oh god, that looks like a more bland version of the old one, it'll never compete with Merc's AMG A-Classes, they've bought Halfords' whole future supply of plastic add-ons."
ADT: "Well, what do you suggest we do"
MD: "We can't appear to copy a competitor so wings and shit like that is out. What about some fake vents, I heard that the warehouse is full of that crappy milk crate style stuff that VW festoon across the front of their sporty cars"
ADT: "Great idea and at least no-one will accuse us of copying a competitor because, obviously, our badge is much better than a mere VW one"
MD: "Phwe, crisis averted and it only took 37 seconds. Can we come to the pub with you?"